NF500 / warsaw business journal

The Warsaw Business Journal has a report on the launch of the new Fiat 500 in Poland. That’s right, Fiat’s new baby has finally been released in the country where it is produced.

Despite being the country to produce the 500 Fiat are placing modest expectations on the uptake of the new car in Poland, with a spokesperson quoted as expecting sales of around 3,000 vehicles a year. Considering orders had reached around 105,000 cars by the end of November 2007 following launch the same summer, you can see just how conservative that estimate is.

The new Fiat 500 will be the first of Fiat’s premium models to go on sale in Poland, but with prices starting at less than the equivalent of £7,000 (or €9,700) Fiat in Poland are hopeful of making inroads in the lower end of the luxury market.