NF500 / showrooms

…just as some are going down the tubes.

The same week several would be Fiat 500 owners were put into a state of panic as their dealers went out of business, Andrew Humberstone, the new managing director of Fiat UK, has been reported by Reuters as saying he would be taking a first-hand role in improving the company’s dealer network.

Panic was setting in on the NF500 forums a couple of days ago when news started to spread that the Caledonian car dealerships had closed their doors, leaving customers awaiting some of the first Fiat 500s in the country in the dark over the status of their orders.

Fortunately, Fiat UK have appropriately enough taken matters in hand and assured customers eagerly awaiting their 500s they will get their cars, just from other dealerships.

Mr Humberstone says that visiting dealerships to meet both sale staff and customers in person is critically important at a time when the company is launching the new 500, because the car will bring new levels of desirability to Fiat and encourage potential customers into into showrooms who would not normally have considered a Fiat.