Fiat 500 marketing goes underground in Germany
January 13th, 2008Fiat in Germany is using public transport to publicise the Fiat 500 to rail passengers in Berlin.
Fiat have commandeered a special freight train that is cruising around the underground network in Berlin, ridden by a couple of Fiat 500s carrying the message “Happy New Car of the Year to You”.
Clever piece of marketing, you can read more on ItaliaSpeed.
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