Fiat in Germany is using public transport to publicise the Fiat 500 to rail passengers in Berlin.
Fiat have commandeered a special freight train that is cruising around the underground network in Berlin, ridden by a couple of Fiat 500s carrying the message “Happy New Car of the Year to You”.
Clever piece of marketing, you can read more on ItaliaSpeed.
One interesting aspect of the 2008 Car of the Year website is a section entitled ‘The Voting Grid’. Sounds riveting doesn’t it? But bear with us.
The Voting Grid shows all the judges, where they come from, how they voted and why. Splitting the vote into nations, it appears opinion on on the Fiat 500 is most strongly divided in Germany where judges granted the car either 10 or 2 points and nothing else. France, Great Britain and Italy generally appear smitten and Portugal comes over largely unimpressed.
We’re not sure if the voting could be labelled the automotive equivalent of the politically charged Eurovision Song Contest, but it is quite interesting to see how different cars are received (by the press at least) in different countries and cultures all the same.
The online version of Car Magazine is carrying some very good spy photos of the new Fiat 500 Abarth in testing in Germany. The photos appear to be from the same sessions that the photogrpahs of the 500 Abarth shown on WorldCarFans.com came from.
This time however the snaps show the red 500 Abarth test vehicle fleeting along in the pouring rain. See the full photo set and read Car’s opinions on their website.
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