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Yogi and Boo Boo delight at Fiat 500 first Birthday picnic party!

July 5th, 2008

The award-winning Fiat 500, which has received countless honours this year, adds an extra important one this weekend – its first birthday celebrations.

Although it only arrived in the UK in January this year, the popular supermini was first launched in Italy on 4 July 2007, and the Fiat Group is celebrating its anniversary with a series of bold, elaborate parties across the world, including the UK.

The date of this landmark occasion is especially significant as last year’s Italian launch of the car was exactly 50 years after the original introduction of Dante Giacosa’s classic post-war 500.

The UK party, hosted by TV presenter Alex Zane, is called the Fiat 500 PicNic and takes place at Alexandra Park, North London. It’s designed to be a traditional British summer outdoor gathering, but with a special 500 twist.

With invitations extended to more than 5,000 specially-invited Fiat 500 drivers and potential owners, this Saturday’s (5 July) PicNic initiative, which was conceived to share the passion and emotion of the huge Fiat 500 community, will feature live music, delicious Italian food and drink, outdoor games, big-screen sports coverage and special ‘chill-out’ zones for participants.

The London event is part of a series of global parties celebrating the hugely successful first year of Fiat’s iconic city car. Athens, Budapest, Copenhagen, London, Milan, Munich, Palermo, Paris, Rome, Rotterdam, Tokyo, Valencia, Hel, Liège, Zurich, and Cape Town are the chosen cities that, either in parks or on beaches, will welcome thousands of people brought together by the new car.

Music, art, and fun are the ingredients which will guarantee a successful event involving new Fiat 500 owners and those who are still waiting to get one (222,000 have been ordered so far).

This is a global initiative that we in Britain are delighted to be involved in,

says Andrew Humberstone, managing director, Fiat Group Automobiles UK.

It is everything that the new Fiat 500 stands for – fun, excitement, freedom and the knack of bringing people together in a great atmosphere – and I am sure the event will be a great success.

The London party will feature four special themed zones – Energy, Entertainment, Chill and Children. The Energy Zone offers outdoor games, fun races and a volleyball competition, while in Entertainment there will be live music, jugglers, a giant screen and Fiat 500 interactive car configurators to try.

The Chill Zone is designed for relaxation with Tai Chi, head massages and hammocks all available, and the Children’s Zone will feature face painting, street theatre and games.

Award winning Fiat 500 to be launched in India in 2008

December 29th, 2007

The new Fiat 500 will go on sale in India during 2008, as part of an effort by Fiat to boost it’s image in a crowded and increasingly competitive market. No official prices or launch date have been announced at this time.

The Fiat 500 has also recently picked up another accolade, this time it’s the Top Gear Awards 2007 Best City Car category the baby Fiat has romped home with.

New Fiat 500 is most beautiful car in the World

December 11th, 2007

At least that is according to the “Auto più Bella del Mondo 2008” search for the most beautiful car in the world, where the Fiat 500 not only won the small hatchback and city car segment, but scored the most points overall to achieve the top award.

Fiat must feel they’re sitting pretty after the Grand Jury of the Auto più Bella del Mondo, consisting of artists, architects and designers lead by author and designer Bruno Alfieri, placed the Fiat Bravo in third place overall and winner of the medium hatchback category.

NF500 drives the New Fiat 500

August 9th, 2007

After much scampering around in our attempts to find a New Fiat 500 to review, thanks to the great help of Motorvogue in Northampton, we finally get to grips with the new Fiat 500 1.4 litre Sport.

We had been trying to set a date with an official Fiat press fleet car, there is apparently a demonstrator in the UK on a flying visit from Italy, but when we caught word that Motorvogue had a Fiat 500 display vehicle on their premises, which just happens to be only a short drive from NF500 HQ, we couldn’t let the chance slip by. So a phone call later and we’d arranged a test drive and photo shoot for the very following morning. Excellent.

New Fiat 500

We should probably make it clear at this point that the left hand drive, Italian spec 500 that Motorvogue are showing is not for sale, and is not actually a test car either. But if you do want to go and see the new Fiat 500 in the flesh well ahead of it’s UK launch next February, then it’s there for all to see, touch, and crawl all over. Motorvogue also already have a long list of customers waiting to have their orders placed with the factory when UK allocation becomes available. So if you want to be among the first to own one of these little beasties in the UK, you’d be well advised to get in touch quickly. With overseas demand continuing to exceed all expectations, who knows what the UK allocation will be next year.

Anyway, now that the disclaimers and thanks are out of the way, lets get on with the review!

Amazingly for the so-called British Summer Time we’ve been experiencing this year, the conditions for our first hands on encounter with the new Fiat 500 could hardly have been better. Warm weather and blistering sunshine were our welcome companions as we drove along the M1 motorway in a MINI Cooper S Convertible to finally get our mitts on the new baby Fiat. Oddly enough, we passed a pristine Red Fiat 500 (original version) on the back of a trailer as we made our way North, small World.

New Fiat 500 Rear

The first impression of the new Fiat 500 as we passed it, circling for a nearby parking space, was how small the car appears. From the view in our MINI it looked very short, and with a more bulbous appearance. With the red 500 we passed fresh in our minds the styling queues of the new car were clear for all to see. This is very clever reinterpretation of a classic design.

The new 500 has been strongly promoted as an example of the quality Fiat wish their brand to stand for. They’re working hard to shrug off a less than ideal image for build quality and the 500 is intended as a little gem to show just how far they’ve come over recent years. Externally it has to be said the car looks very high quality. The silver paintwork is probably not the best to accentuate the lines and intricacies of the design, but all shut lines around the boot, bonnet and doors seems consistent and tight, nothing felt wobbly or weak, and the lines of the vehicle flow nicely from front to back. It’s a pretty car, and that could put off a lot of would-be male customers, but it really shouldn’t.

Fiat 500 Interior

Inside the new 500 Fiat have pulled off a pretty neat trick. This example in particular, with it’s grey and black interior trim, has a lot of grey plastic on show, and we have a bit of an aversion to dull grey plastic. But here’s where the designers have been smart. Once sat in the car, most switch gear and controls you actually touch and feel are finished nicely, with shiny plastic, chrome accents and really nice chunky little steering wheel. The perception you get is of a higher quality car all around. We’ve seen a lot of the motoring press heap high praise on the quality of the Fiat 500, and while we can now understand their exuberance, we can’t quite find ourselves agreeing that the 500 is on a par with the BMW produced MINI, which really did set a new standard in small car quality when it hit the market six years ago.

Fiat 500 Rear Seats

But what the 500 does inside that the MINI doesn’t do so well is offer some very clever packaging. There are storage pockets, cup holders and trays in every nook and cranny. There’s bags of head room, rear seat space is surprisingly good for a car so small, and the boot puts that of the MINI to shame. The Fiat 500 in that respect is extremely good for a car so small and stylish, Fiat have successfully combined Form and function, so maybe they have made the iPod of the motoring world after all?

Fiat 500 Boot

Obviously from a drivers point of view the seating arrangement is key. We found the 500 a little odd in that department. The seats didn’t offer much adjustment, and even with the seat base at it’s lowest angle we felt a little higher than we’d usually like to be sat. Although, at 6′ tall we still had plenty of head room and certainly found ourselves comfortable. If we had more than a couple of hours behind the wheel we’re confident we could make it “just right”, but from our relatively short experience the seating position wasn’t fantastic. Even though this 500 was the Sport edition, the seating felt much City Car than little Sports Car. Hopefully this is something the hot Abarth versions will put right for those wanting something a little more sporty.

Another tiny annoyance we also found was that the sloping a-pillars could interfere with your line of sight quite badly when pulling out of tight country lane junctions. This isn’t something unique to the 500 though, and seems to be a side-product of modern car design and production. The feeling of space granted by the sloping windscreen and relatively large dash area do more than compensate for this minor annoyance.

Fiat 500 Dials

As for the dash display and operation, gear change and steering wheel we could find very little at fault. The 100hp engine coped well with the lanes and the congested city traffic, if you work the snappy six speed gearbox well enough you could nip about quite effectively, and while the engine is quite peaky by nature, it can make for an engaging drive. The steering wheel is not overly big, and while the weight of the steering could maybe be a little beefier, the response from the power steering was nice and positive, and you felt confident in the twisties. With Sport mode engaged, things are improved a little more, but the change isn’t as obvious as we had previously experience with the Sport button in the second generation MINI Cooper.

Fiat 500 Engine

Road noise in the cabin was surprisingly subdued, it was more than possible to carry on a civil discussion at 60mph on the not-so-smooth lanes of Northamptonshire. The suspension was firm, but not jarring and body roll was at a more than acceptable level. The car feels surprisingly mature for a fun little thing, and we felt we could quite easily drive for reasonably long distances without cause for complaint.

Public reaction to the 500 was also interesting, we’ve driven a few cars before release on public roads and the look on the faces of people walking by is a good gauge to how public reaction at large could be. A sort of “silent vox pop” situation. The 500 certainly drew attention and glances on the road, and when we stopped for photographs people of all ages showed an interest. A group of young boaters unanimously declared it “cool”.

Fiat 500 Nose

Our lasting impression of the Fiat 500 was that of a job well done. While clearly produced to a budget, and there are cracks in the make-up in terms of materials and some of the less obvious detailing, you walk away feeling that Fiat have achieved their aims and produced a seriously amusing little car that looks fantastic and leaves you smiling. And if you can’t have fun behind the wheel, then what’s the point?

We cant wait to spend some more quality time behind the wheel of the new Fiat 500, when we hope to be able to offer some more in depth opinion, thanks again to Motorvogue for the opportunity and hospitality.  For more photographs, check out Flickr.

New Fiat 500 versus MINI One in Autobild

July 29th, 2007

German motoring publication AutoBild have a nice side-by-side review and comparison of the new Fiat 500 and new MINI One which has been published online and includes a nice video presentation of both small cars.

The review (in German, of course) compares both cars on just about every level, quality, price, performance and comfort and seems very even handed in their approach.

From what we can gather (our language skills are sadly lacking) the Fiat came out on top for comfort, price and as an all round “city car” package, whereas the MINI One felt more sporty, modern and slightly higher quality, perhaps more suited for more adventurous back road excursions.

You can read the review and watch the video feature on the AutoBild website.  Not surprisingly the feature includes scenes of the new 500 causing quite a stir among the public in it’s native Italy as the AutoBild team take the car off the beaten track.

New Fiat 500 in Historic Paris-Bejing Run

July 13th, 2007

Fiat’s new 500 city car will accompany a vintage Itala on a 16,000 trip to mark the 100th anniversary of its victory in the 1907 Beijing to Paris race.

The 2007 tip will run in reverse order of the original and start from Paris on July 20, to finish on September 20 in the Chinese capital’s central Tiananmen Square.

The 500 will be part of a caravan accompanying the classic Itala which will also include the orange trucks of Italy s Overland World Truck Expedition.

Organizers the Italian Automobile Club (ACI) explained that Paris was chosen as the start rather than the finish because of the changes in the geopolitical situation over the past 100 years.  Whereas Paris in 1907 was one of the world’s great cultural capitals, in 2007 China has emerged as a major power thanks to its incredible economic expansion.

The original 7433cc 35/45hp Itala which won the 1907 race was driven by Count Scipione Borghese and journalist Luigi Barzini.

For further information and some terrific Historical footage and photography visit the Parigi-Pechino website.

Fiat 500: “Possibly the Best small car on the Planet”

July 12th, 2007

The Canadian Globe and Mail released a feature on the new Fiat 500 Today that is full of praise for the new Fiat 500.  Full of praise, yet tinged with lament.  Why the lament?  Simple really, the Fiat 500 is not planned for release to the Canadian market.  So as much as they loved the car, they simply can’t have one.

The review, brimming with superlatives and excitement, is the second article by Eric Reguly we’ve mentioned on NF500, this time round he delivers such classic quotes as

I know this car would obliterate machines like the (smaller) Mercedes Smart and the (larger) Toyota Yaris in the Canadian and American markets.

And surmises

It’s a pity the new 500 is not available in Canada. In terms of fun, driveability and space, it kills the Smart car. In terms of price, it kills the MINI. In terms of style, it kills the Yaris and rivals like the Honda Fit.

If Ford, GM and Chrysler were smart, they would build a city car like this. Fiat has made the smallest cars desirable again.

You can read the full article on the Globe and Mail website.

The reviews the new Fiat 500 has been receiving lately have been most impressive, British broadsheets The Independent and The Times have very positive driving reports, both highlighting not only the “cuteness” and design quirks of the new 500, but also stating it has substance to go with the good looks.  Excellent road manners and a surprisingly quiet cabin (for such a small car) are both highlighted as plus points.

It certainly seems the new Fiat 500 is what the World is waiting for just now.  But with sales going so well in Italy, it could be a longer wait than expected for some global markets.