We mentioned previously how Fiat are teaming up with Virgin Radio to drum up publicity for the new 500 prior to the January 21st London Eye launch event. The Virgin Radio website has been updated with competitions to win a Fiat 500 (but you have to listen to the Breakfast Show to do so) or as an alternative some cash prized which Fiat have put up for grabs. Full details on the Virgin Radio website.
Fiat are teaming up with Virgin Radio in the UK to promote the 21st January launch of the new Fiat 500, focusing on the event taking place at the London Eye.
As well as traditional adverts, the station will be running an on-air countdown to the launch, as well as offering the chance to win tickets for the celebrity event. Fiat will also be displaying so-called DABverts to listeners with DAB radios. The promos will be part of the Christian O’Connell Breakfast Show.
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