Fiat 500 made from, well, Fiats
April 15th, 2008Fiat has shot a publicity film in a Moroccan salt lake on the border of Algeria, which shows vehicles from the Fiat range all racing together to form a giant moving Fiat 500 outline.
The tag line takes that annoying sporting and business phrase of “110%” a whole lot further by claiming that every Fiat is 500% Fiat, and is supposed to reflect how every car is significant to the image of the brand, of which the Fiat 500 is supposed to be the embodiment.
The commercial is already on YouTube, and presented below for your entertainment and delight (or something like that anyway).
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