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BBC Top Gear TV show to feature the Fiat 500 tonight

December 9th, 2007

For those in the UK, set your alarms for 9pm this evening when leading TV car show “Top Gear” will be featuring the new Fiat 500 tackling the streets of Budapest. James May, AKA Captain Slow (and apparent fan of the Fiat Panda) will be the team member taking the new baby Fiat to task.

Generally speaking Top Gear hasn’t been much of a car review show in recent times, more a bunch of lads messing about with cars and other diverse forms of transport, while banding about petrol head banter. But it’s always worth a watch and it will be interesting to see their take on the Fiat 500, not least as it’s the most watched, and therefore most influential car show on British TV.

Car of the Year 2008 - Who voted how…

November 19th, 2007

One interesting aspect of the 2008 Car of the Year website is a section entitled ‘The Voting Grid’.  Sounds riveting doesn’t it?  But bear with us.

The Voting Grid shows all the judges, where they come from, how they voted and why. Splitting the vote into nations, it appears opinion on on the Fiat 500 is most strongly divided in Germany where judges granted the car either 10 or 2 points and nothing else.  France, Great Britain and Italy generally appear smitten and Portugal comes over largely unimpressed.

We’re not sure if the voting could be labelled the automotive equivalent of the politically charged Eurovision Song Contest, but it is quite interesting to see how different cars are received (by the press at least) in different countries and cultures all the same.

Autovisie spill all the beans, Fiat 500 is Car of the Year 2008

November 15th, 2007

Following on from the earlier claimed leak of the winner of the 2008 Car of the Year award, Autovisie has revealed further details, confirming the 2008 winner to be the new Fiat 500.

The 500, it turns out, beat the Mazda 2 into second place with the new Ford Mondeo claiming third position according to the rather cryptic scoring system.  The top three scored 385, 325 and 202 points respectively.  Bottom of the pile was the Peugeot 308, with a mere 97 points to its name. 

Fiat 500 - 385
Mazda2 - 325
Ford Mondeo - 202
Kia Cee’d - 166
Nissan Qashqai - 147
Mercedes C-Klasse - 128
Peugeot 308 - 97

Fiat 500 wins What Car? supermini poll

November 15th, 2007

When Fiat revealed that the new 500 will cost from £7900 when it goes on sale in the UK in January, What Car? decided to conduct a survey of readers to ask which of three superminis they would chose to buy. The MINI, which they state costs from £13,025 (although their buyers guide says £11,625), the Twingo from £8375, or the Fiat 500 at £7900.

The Fiat 500 proved the overwhelming winner, attracting 55% of the vote, compared to the Mini’s 37% and Twingo’s 8%. Read the full report on the WhatCar.com website.

The pricing of the new 500 has certainly been a pleasant surprise for many potential customers, and could certainly help boost the sales of the car, especially when compared to the pricier MINI range.

Fifth Gear new Fiat 500 feature

October 3rd, 2007

UK television motoring show Fifth Gear featured the new Fiat 500 recently, and the show is now on YouTube in full.

In all honesty, the review feels a little half hearted, however they do seem to believe the “really cute” Fiat 500 could knock the MINI off its perch as top of the bill for new cars in the UK.

Tom Ford (the reviewer) is not a small man in any way, and he does make the interior looked extremely cramped, especially in the rear. His words are all positive, but when you saw the angle he was wedged in there, well, actions speak louder so they say.

Anyway, it looks like Tom in particular is in love, and that can only be good news for Fiat.

Customer Think feature on the Co-Creation of the New Fiat 500

August 14th, 2007

Customer Think has a short but interesting opinion piece on the marketing and customer engagement that Fiat has used during the build up to, and following the launch of the New Fiat 500.

The official Fiat 500 website has been interesting to watch for quite some time during the build up to the new baby Fiat’s public release, especially for a person who has an interest in marketing, IT and cars.  The emotive marketing messages Fiat have used, especially in Italy where the 500 has proved a smash hit already, have also provided an intriguing counter to the style and presentation of the oft compared new MINI when it was launched.

The focus of the piece is “Customer Engagement”, basically a technique used by an increasing number of companies, across a broad range of industries, whereby the customer is given a real sense of ownership, of involvement, and a closer relationship to the brand and/or product.

It’s relatively brief, so if you’re looking for an alternative angle on the Fiat 500 it’s worth a quick glance at least.  You’ll find it on the Customer Think Blog.

NF500 drives the New Fiat 500

August 9th, 2007

After much scampering around in our attempts to find a New Fiat 500 to review, thanks to the great help of Motorvogue in Northampton, we finally get to grips with the new Fiat 500 1.4 litre Sport.

We had been trying to set a date with an official Fiat press fleet car, there is apparently a demonstrator in the UK on a flying visit from Italy, but when we caught word that Motorvogue had a Fiat 500 display vehicle on their premises, which just happens to be only a short drive from NF500 HQ, we couldn’t let the chance slip by. So a phone call later and we’d arranged a test drive and photo shoot for the very following morning. Excellent.

New Fiat 500

We should probably make it clear at this point that the left hand drive, Italian spec 500 that Motorvogue are showing is not for sale, and is not actually a test car either. But if you do want to go and see the new Fiat 500 in the flesh well ahead of it’s UK launch next February, then it’s there for all to see, touch, and crawl all over. Motorvogue also already have a long list of customers waiting to have their orders placed with the factory when UK allocation becomes available. So if you want to be among the first to own one of these little beasties in the UK, you’d be well advised to get in touch quickly. With overseas demand continuing to exceed all expectations, who knows what the UK allocation will be next year.

Anyway, now that the disclaimers and thanks are out of the way, lets get on with the review!

Amazingly for the so-called British Summer Time we’ve been experiencing this year, the conditions for our first hands on encounter with the new Fiat 500 could hardly have been better. Warm weather and blistering sunshine were our welcome companions as we drove along the M1 motorway in a MINI Cooper S Convertible to finally get our mitts on the new baby Fiat. Oddly enough, we passed a pristine Red Fiat 500 (original version) on the back of a trailer as we made our way North, small World.

New Fiat 500 Rear

The first impression of the new Fiat 500 as we passed it, circling for a nearby parking space, was how small the car appears. From the view in our MINI it looked very short, and with a more bulbous appearance. With the red 500 we passed fresh in our minds the styling queues of the new car were clear for all to see. This is very clever reinterpretation of a classic design.

The new 500 has been strongly promoted as an example of the quality Fiat wish their brand to stand for. They’re working hard to shrug off a less than ideal image for build quality and the 500 is intended as a little gem to show just how far they’ve come over recent years. Externally it has to be said the car looks very high quality. The silver paintwork is probably not the best to accentuate the lines and intricacies of the design, but all shut lines around the boot, bonnet and doors seems consistent and tight, nothing felt wobbly or weak, and the lines of the vehicle flow nicely from front to back. It’s a pretty car, and that could put off a lot of would-be male customers, but it really shouldn’t.

Fiat 500 Interior

Inside the new 500 Fiat have pulled off a pretty neat trick. This example in particular, with it’s grey and black interior trim, has a lot of grey plastic on show, and we have a bit of an aversion to dull grey plastic. But here’s where the designers have been smart. Once sat in the car, most switch gear and controls you actually touch and feel are finished nicely, with shiny plastic, chrome accents and really nice chunky little steering wheel. The perception you get is of a higher quality car all around. We’ve seen a lot of the motoring press heap high praise on the quality of the Fiat 500, and while we can now understand their exuberance, we can’t quite find ourselves agreeing that the 500 is on a par with the BMW produced MINI, which really did set a new standard in small car quality when it hit the market six years ago.

Fiat 500 Rear Seats

But what the 500 does inside that the MINI doesn’t do so well is offer some very clever packaging. There are storage pockets, cup holders and trays in every nook and cranny. There’s bags of head room, rear seat space is surprisingly good for a car so small, and the boot puts that of the MINI to shame. The Fiat 500 in that respect is extremely good for a car so small and stylish, Fiat have successfully combined Form and function, so maybe they have made the iPod of the motoring world after all?

Fiat 500 Boot

Obviously from a drivers point of view the seating arrangement is key. We found the 500 a little odd in that department. The seats didn’t offer much adjustment, and even with the seat base at it’s lowest angle we felt a little higher than we’d usually like to be sat. Although, at 6′ tall we still had plenty of head room and certainly found ourselves comfortable. If we had more than a couple of hours behind the wheel we’re confident we could make it “just right”, but from our relatively short experience the seating position wasn’t fantastic. Even though this 500 was the Sport edition, the seating felt much City Car than little Sports Car. Hopefully this is something the hot Abarth versions will put right for those wanting something a little more sporty.

Another tiny annoyance we also found was that the sloping a-pillars could interfere with your line of sight quite badly when pulling out of tight country lane junctions. This isn’t something unique to the 500 though, and seems to be a side-product of modern car design and production. The feeling of space granted by the sloping windscreen and relatively large dash area do more than compensate for this minor annoyance.

Fiat 500 Dials

As for the dash display and operation, gear change and steering wheel we could find very little at fault. The 100hp engine coped well with the lanes and the congested city traffic, if you work the snappy six speed gearbox well enough you could nip about quite effectively, and while the engine is quite peaky by nature, it can make for an engaging drive. The steering wheel is not overly big, and while the weight of the steering could maybe be a little beefier, the response from the power steering was nice and positive, and you felt confident in the twisties. With Sport mode engaged, things are improved a little more, but the change isn’t as obvious as we had previously experience with the Sport button in the second generation MINI Cooper.

Fiat 500 Engine

Road noise in the cabin was surprisingly subdued, it was more than possible to carry on a civil discussion at 60mph on the not-so-smooth lanes of Northamptonshire. The suspension was firm, but not jarring and body roll was at a more than acceptable level. The car feels surprisingly mature for a fun little thing, and we felt we could quite easily drive for reasonably long distances without cause for complaint.

Public reaction to the 500 was also interesting, we’ve driven a few cars before release on public roads and the look on the faces of people walking by is a good gauge to how public reaction at large could be. A sort of “silent vox pop” situation. The 500 certainly drew attention and glances on the road, and when we stopped for photographs people of all ages showed an interest. A group of young boaters unanimously declared it “cool”.

Fiat 500 Nose

Our lasting impression of the Fiat 500 was that of a job well done. While clearly produced to a budget, and there are cracks in the make-up in terms of materials and some of the less obvious detailing, you walk away feeling that Fiat have achieved their aims and produced a seriously amusing little car that looks fantastic and leaves you smiling. And if you can’t have fun behind the wheel, then what’s the point?

We cant wait to spend some more quality time behind the wheel of the new Fiat 500, when we hope to be able to offer some more in depth opinion, thanks again to Motorvogue for the opportunity and hospitality.  For more photographs, check out Flickr.