NF500 / 500 Media

It’s been confirmed by Fiat’s Chief Technology Officer Harald J. Wester recently that Fiat will bring the new Fiat 500 to the US market. Not that we didn’t know this already.

There’s no deadline, and no details on how the company plan to unleash the brand Stateside, but it’s good to hear another source quoted (this time by Auto Motor und Sport magazine) as confirming Fiat’s ambitions to bring the Fiat 500 to American shores, where the MINI has already proved small cars can sell, if they’re marketed well and have the substance to back up their style.

We previously reported that, according to an interview in the Financial Times, Fiat CEO Sergio Marchionne made a vow to “replicate the Mini phenomenon in the US”, saying that the Fiat 500 will be released once the range has expanded further.

Fiat has shot a publicity film in a Moroccan salt lake on the border of Algeria, which shows vehicles from the Fiat range all racing together to form a giant moving Fiat 500 outline.

The tag line takes that annoying sporting and business phrase of “110%” a whole lot further by claiming that every Fiat is 500% Fiat, and is supposed to reflect how every car is significant to the image of the brand, of which the Fiat 500 is supposed to be the embodiment.

The commercial is already on YouTube, and presented below for your entertainment and delight (or something like that anyway).

Fiat are developing petrol and diesel hybrid-drive systems for small cars and vans that, if all goes to plan, could be production-ready by 2011.

The hybrid powertrains will be able to propel a vehicle for short distances using only electric power, helping to reduce both fuel consumption and CO2 emissions during stop-start driving conditions.

We are still in the research phase and, if everything proceeds as expected, we could begin production within three years,

Alfredo Altavilla, CEO of Fiat Powertrain Technologies, told Automotive News Europe.

For minicars and small cars, Fiat is working on a hybrid system based on their new two-cylinder, 900cc petrol engine that mates an electric motor/generator to a dual-clutch transmission. Fiat claim the small-car system has the potential to bring a car’s CO2 emissions to below 90g/km.

For another example of what Fiat could do with the 500 in the name of greener motoring, check out the Fiat 500 Aria Concept.

Auto Express, among others, are running some mock-ups produced by future vehicle imagineer extraordinaire Poblete.

Not much we can add really, as it’s pure speculation, but see what their scribe managed to twin with the images on the Auto Express website.

Car Design News, the largest media in car design, has announced the two winners of their Car Design of the Year, the winners are:

• BMW Concept CS wins Car Design of the Year 2007 – Concept
• Fiat 500 wins Car Design of the Year 2007 – Production

For the third consecutive year, Car Design News ran an online vote for the best car designs to debut during 2007. With over a thousand responses and an international readership including more car designers than any other media, this is considered the most qualified award within the car design world – as Car Design News would have it, ‘by designers for designers’.

Awards were presented to the design team of each winning design at the Geneva Motor Show on Wednesday 5th March.

The voting in full was as follows:

Car Design of the Year 2007 – Concept:

• 1st Place: BMW Concept CS, 4794 points
• 2nd Place: Mazda Taiki. 4495 points
• 3rd Place: Citroën C-Cactus. 4115 points

Car Design of the Year 2007 – Production:

• 1st Place: Fiat 500, 4643 points
• 2nd Place: Maserati Gran Turismo. 4140 points
• 3rd Place: Audi A5. 3965 points

For the second year running Fiat group have won the production car category, this year claiming the top two places. The Fiat 500 was the clear winner, with 50% of readers giving it a top three ranking. This clear victory for the 500 is made more impressive when considering the other top five contenders were all luxury models costing far more than the baby Fiat.

Roberto Giolito, Head of Fiat Design, accepted the award together with Lorenzo Ramaciotti, Design Director of Fiat Group Automobiles.

We are really pleased to receive this award

said Ramaciotti,

it’s the second year in a row that Fiat Group have won, last year with the Alfa 8C at the top end and now the Fiat 500 at the lower end of our range and the Maserati in second place this year

Not in a gun toting craaaazy kind of way, more of a take a tour with a Fiat 500 and a Polaroid camera (RIP) and see what you can up with fashion.

The results are pretty cool, some we think work better than others, but beauty is, as they say, in the eye of the beholder.

Catch more examples on Maurizio Galimberti’s official website.

After the success of the new Fiat 500 in Turin, Paris, Berlin and London, attention has turned to Tokyo (Japan) where a novel exhibition was dedicated to the car. The event saw more that 500 guests participate, including journalists, entertainers, representatives from Italian institutions (including ambassador Mario Bova) and the managing director of Fiat Automobiles - Lorenzo Sistino.

Through this striking exhibition, the Italian brand paid homage to Japanese culture, underlining the strong ties that unite the two nations. Japan is particularly attuned to the best Made in Italy products – from fashion to design, gastronomy and art. Among these, the Fiat Group has contributed to shaping the “automobile culture” even outside of the national confines.

Alongside the event in Tokyo, the work of artist Giuliano Ghelli was displayed in the exhibition rooms of the Italian Centre for Culture. Among the works of the Tuscan maestro, the “Macchina per Sognatori” (Car for Dreamers) stands out. The work is a tribute to the Fiat 500 – a symbol of Made in Italy and an ambassador for environmental compliance, as already demonstrated today by its “Euro5 Ready” engines.

The new Fiat 500 comes from a true automotive legend and represents a legacy of stories and concepts that relate to all. It is no accident that this is the “people’s car, created by people” - as its commercial debut also showed (from 15 March) alongside Japan’s spectacular event: the “Sakura” - cherry blossom. For about two weeks in spring, “hanami” – picnics - take place (both day and night) under the spectacular trees which are by now in full bloom. The whole population participates in a ritual dedicated to the beauty of nature.

And in merrymaking Italian style, the brand will open the Fiat Café this spring in Aoyama (Tokyo). Here, the public will be able to appreciate the concept of the “Caffè” which will be a meeting place for excellence and synonymous with cosmopolitanism, human warmth and compassion. All new 500s maintain the singularity of Fiat models and will feature right-hand drive in Japan. Initially, they will be the Lounge version which has a 1.2 8v 69bhp engine, combined with the Dualogic robotised gearbox. The Pop and Sport versions will then become available as well as the brilliant 1.4 16v 100 bhp engine with Dualogic gearbox.

Finally, highlighting the strong ties between Fiat and the nippon culture, the new Fiat 500 has been “scripted” into the animation film “Lupin the IIIrd. Green vs. Red” (the DVD will be officially launched in Japan on 2nd April). The film celebrates the 40th anniversary of the famous “ladro gentiluomo” (gentleman thief) designed by Monkey Punch. However, it is certainly not the first time that the eclectic character has driven a Fiat 500: in fact, over the years Lupin III has often been spotted on board a 500 during his incredible adventures.