NF500 / 500 Awards

Today at Monte Carlo (Monaco), Felipe Massa was presented with a Fiat 500 powered by an exclusive 1.4 litre, 120 bhp engine and personalised with unique graphic details, such as his signature embossed in the sill scuff plate.

With Pearl White paintwork and interior trim in brown Cordura, the supermini given to the Scuderia Ferrari driver is, of course, the Sport variant, with a Skydome electric sunroof, 16” diamond alloy finish and red brake callipers.

What really sets the car apart, however, is its lusty 1.4 16v engine with a power output raised to 120 bhp by Fiat Powertrain Racing, the FPT (Fiat Powertrain Technologies) division responsible for the design, research, development and production of engines for competition use, performance kits for petrol and diesel units and, lastly, special engines for limited edition models.

So a distinctly sporty Fiat 500 for the charming, talented Brazilian driver who picked up six pole positions and three wins (Grand Prix of Bahrain, Spain and Turkey) last season, finishing in fourth place and contributing significantly to Ferrari’s Constructors’ title and to team mate Kimi Räikkönen’s World Drivers’ Championship victory.

This major sporting achievement is reflected perfectly in a car that has garnered numerous prestigious international accolades, such as “Car of the Year 2008”, “EuroCarBody 2007”, “Auto Europa 2008” and “European Gay Car of the Year”. This is why the Brazilian driver and the Fiat 500 are so well matched, as the sporting and personal attributes of Felipe Massa are echoed in the character of the Fiat 500: a car that is lovable and unconventional, yet innovative and successful.

LeDorga have voted the new Fiat 500 as the European Gay Car of the Year.

For the very first time in the history of the election of the Gay Car of the Year, the winner was not a soft top. The Fiat 500 has won the election hands down, fending off more prestigious contenders such as Aston Martin or Alfa Romeo by quite some margin.

Apparently your author here has a very gay taste in cars, because the top five are all, in my opinion, cracking cars:

Fiat 500: 122 points
Alfa Romeo 8C Competizione: 83 points
Volvo C30: 53 points
Aston Martin DBS: 42 points
Aston Martin V8 Vantage: 37 points.

As you can see the Fiat literally swept the competition away, more information the LeDorga website.

The new Fiat 500 will go on sale in India during 2008, as part of an effort by Fiat to boost it’s image in a crowded and increasingly competitive market. No official prices or launch date have been announced at this time.

The Fiat 500 has also recently picked up another accolade, this time it’s the Top Gear Awards 2007 Best City Car category the baby Fiat has romped home with.

At least that is according to the “Auto più Bella del Mondo 2008” search for the most beautiful car in the world, where the Fiat 500 not only won the small hatchback and city car segment, but scored the most points overall to achieve the top award.

Fiat must feel they’re sitting pretty after the Grand Jury of the Auto più Bella del Mondo, consisting of artists, architects and designers lead by author and designer Bruno Alfieri, placed the Fiat Bravo in third place overall and winner of the medium hatchback category.

The Fiat has been voted “Auto Europa 2008″ by the Italian Union of Automotive Journalists (Uiga). This is the most important accolade awarded by the Italian specialised press.

Established in 1987, the prize is awarded to the car built and sold in Europe that offers the best combination of technology, pricing and style for the final consumer. The vote, which took place last weekend in Riccione, attributed 640 points to the new super-compact from Fiat, placing it ahead of the Kia Ceèd (408) and the Peugeot 308 (325).

The official prize-giving ceremony will be held next Spring during the annual Uiga meeting. This is the tenth car from Fiat Group Automobiles to receive the title of “Auto Europa”. Previous winners have been the Alfa 164 (1988), Fiat Tipo (1989), Fiat Cinquecento (1993), Fiat Punto (1995), Fiat Bravo/Brava (1996), Alfa Romeo 156 (1998), Alfa Romeo 166 (1999), Fiat Panda (2004) and the Fiat Grande Punto (2007).

This award adds to the already impressive array of prizes under the Fiat 500’s belt, namely: “Car of the Year 2008″, “EuroCarBody 2007” and “World’s Most Beautiful Car”. The COTY award was secured with a total of 385 points attributed by a panel of 58 specialist journalists representing 22 European countries. This is only the second time that an A-segment model has won this award – the first being the Fiat Panda in 2004. The title of “EuroCarBody 2007”, the most important prize worldwide for car bodies, is attributed by a total of approximately 600 specialists from 15 international carmakers, all of them experts in bodywork engineering, materials, processes and production. Lastly, the “World’s most Beautiful Car” award was given to the Fiat 500 by an international panel of design and visual arts experts. With the maximum score possible of 18 points, the Fiat 500 won the “City cars and small cars” category for expressing “a return to the sculptural values of the golden age of car design”. The same prize was also awarded to the Fiat Bravo, in the “medium saloon” category.

These prestigious accolades for the Fiat 500 join two other important prizes recently awarded by the international press to the Fiat Grande Punto and Scudo. Just a few months after its Latin American launch, the Grande Punto was voted “Auto Interamericana 2008” by the Interamerican Federation of Automotive Periodicals (FIPA), consisting of 63 journalists from 19 American nations, including Brazil and the US. Similarly, the Scudo has also been enjoying an extraordinary success, and has been voted “International Van of the Year 2008” – with 108 out of a possible 140 points – by a panel of journalists from 20 European nations specialised in light commercial vehicles.

One interesting aspect of the 2008 Car of the Year website is a section entitled ‘The Voting Grid’.  Sounds riveting doesn’t it?  But bear with us.

The Voting Grid shows all the judges, where they come from, how they voted and why. Splitting the vote into nations, it appears opinion on on the Fiat 500 is most strongly divided in Germany where judges granted the car either 10 or 2 points and nothing else.  France, Great Britain and Italy generally appear smitten and Portugal comes over largely unimpressed.

We’re not sure if the voting could be labelled the automotive equivalent of the politically charged Eurovision Song Contest, but it is quite interesting to see how different cars are received (by the press at least) in different countries and cultures all the same.

Well, it is now officially official, the Fiat 500 IS Car of the Year 2008, and here is the official Fiat press release to mark the occasion…

The international jury presiding over the Car of the Year award, made up of 58 specialist journalists from 22 European countries, has elected the Fiat 500 Car of the Year 2008 with 385 votes, ahead of the Mazda 2 (325 votes) and the Ford Mondeo (202).

In addition to winning the Car of the Year 2008 award outright, the super-compact Fiat distinguished itself by obtaining votes from most members of the jury: 57 out of 58 included it in their short-list, and 33 made it top in their personal rankings.

This is the second time – the first was the Fiat Panda in 2004 – that an A-segment model has won the most prestigious award in the world car industry. This extraordinary record brings total Fiat Group Automobiles wins to twelve: the Fiat 124 (1967), Fiat 128 (1970), Fiat 127 (1972), Lancia Delta (1980), Fiat Uno (1984), Fiat Tipo (1989), Fiat Punto (1995), Fiat Bravo/Brava (1996), Alfa 156 (1998), Alfa 147 (2001), Fiat Panda (2004) and the Fiat 500 (2008).

Launched on 4 July this year, the new Fiat 500 immediately aroused huge interest and very favourable comments made by more than 7,000 people from 63 countries (more than 1,000 journalists were accredited) who homed in on Turin for its début: institutional authorities, financial analysts, businessmen and celebrities from the worlds of entertainment, fashion and sport.

Critical acclaim was immediately confirmed by intense customer interest. More than 105,000 orders were taken in just four months in only two countries (Italy and France), while interest continues to grow in the rest of Europe, (for example: 6,300 orders have already been placed in Germany where the car went on sale just a few weeks ago). As of today, in Europe, the Fiat 500 stands second in the A-segment with a share of 14.1% (behind the Fiat Panda with a 21.2% share).

The Fiat 500 is the manifesto of ‘new Fiat’, a model that is in all respects the physical demonstration of the company’s new approach, the renewed strategies of the brand, a different way of interpreting the car. That is why the Fiat 500 has set new benchmarks in its segment. For example, this is the first time that a car barely 3.55 metres long has been awarded a 5 star crash safety rating by Euro NCAP, and this is the first time that a car in this segment has seven airbags fitted as standard (it is also the only super-compact to fit a knee-bag), with the advanced ESP available on all models (standard on the 1.4 16v 100 bhp).

In addition, this is the first time that a model has been launched with the entire range of power units (1.2 69 bhp, 1.3 MultiJet 75 bhp with DPF and 1.4 16v 100 bhp), built to respect emissions limits set by Euro 5, and all this more than two years in advance of the legislative deadline.

This is also the first time that a ‘small’ car like the Fiat 500 has been able to boast such a broad range, which is made possible by choosing from: four trim levels, three engines and 12 colours (among these are six vintage colours that evoke memories of the ’50s and ’60s, and the three-layer white, a sophisticated paint process that up to now has only been adopted on supercars).

Customers can also choose from 15 interiors including the prestigious Cordura and Frau Leather, nine types of road wheel, and 19 sticker treatments, for a total of more than 500,000 variations.

In addition, 100 original accessories have been designed for the Fiat 500 – among which the most surprising are an electric aroma diffuser and colour-coded key fobs – along with the most advanced infotelematic systems: for example a multifunctional portable navigator from the Blue&MeTM platform.

The Car of the Year award started in 1964. To enter, new cars must go on sale in at least five different European markets in the course of the year. Judgments are expressed on the following parameters: design, comfort, safety, economic operation, driveability, performance, practicality, respect for the environment, price and value for money. A first selection is made from all the new models marketed in the course of the year (this year 33 cars were involved) and seven are shortlisted. Each member of the jury has 25 points to distribute among the seven cars, with a maximum of 10 points going to their first choice.

The award ceremony for Car of the Year 2008, organised by the German magazine Stern, will take place in Berlin on 28 January 2008.