Fiat 500. Coming to America
April 16th, 2008It’s been confirmed by Fiat’s Chief Technology Officer Harald J. Wester recently that Fiat will bring the new Fiat 500 to the US market. Not that we didn’t know this already.
There’s no deadline, and no details on how the company plan to unleash the brand Stateside, but it’s good to hear another source quoted (this time by Auto Motor und Sport magazine) as confirming Fiat’s ambitions to bring the Fiat 500 to American shores, where the MINI has already proved small cars can sell, if they’re marketed well and have the substance to back up their style.
We previously reported that, according to an interview in the Financial Times, Fiat CEO Sergio Marchionne made a vow to “replicate the Mini phenomenon in the US”, saying that the Fiat 500 will be released once the range has expanded further.
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August 10th, 2008 at 3:43 am
I had read in Car And Driver that FIAT is thinking about production in the USA for its Alfa Romeo and FIAT 500 models. Is this the case and where do the powers-that-be want to set up production?
October 16th, 2008 at 2:50 am
yea bring the FIAT 500 to America come on. I wana buy it