Virgin Radio breakfast show used to promote Fiat 500
January 4th, 2008Fiat are teaming up with Virgin Radio in the UK to promote the 21st January launch of the new Fiat 500, focusing on the event taking place at the London Eye.
As well as traditional adverts, the station will be running an on-air countdown to the launch, as well as offering the chance to win tickets for the celebrity event. Fiat will also be displaying so-called DABverts to listeners with DAB radios. The promos will be part of the Christian O’Connell Breakfast Show.
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