Fiat 500 UK launch hype swings into action
January 4th, 2008Now the fun of Christmas and New Year is over, Fiat UK are doing their best to alleviate that down-in-the-dumps feeling by starting the hype for a whole new celebration.
The Fiat 500 is due to be launched officially 500 hours into 2008, at eight o’clock on the 21st of January, riding high in one of the capsules at the London Eye.
As part of the London Eye event, Fiat are also staging a celebrity and showbiz ticketed event, which will feature live bands and “fantastic light show”. Sure, it may struggle to live up to the 2008 New Year event at the same location, but it sounds fun all the same!.
Fiat UK Marketing Director, Elena Bernardelli, is quoted in an official Fiat press release as saying;
It will be a great event, and we at FIAT are committed to making the country smile for the night.
Fiat have also launched a new website for the UK to coincide with the launch, which includes the oppurtunity to win tickets to the launch event in London. The style of marketing appears to be taking a leaf from other recent car launches aimed at the younger end of the car buying market, such as the new MINI, Volvo C30 or Vauxhall Corsa. That is to say, it’s a bit irreverent.
If you’re unable to make it to London for the UK launch event, have no fear, for the launch is being broadcast at just about every Fiat dealership in the land, as well as reportedly on TV channel Five, ahead of motoring show Fifth Gear.
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