Customer Think feature on the Co-Creation of the New Fiat 500
August 14th, 2007Customer Think has a short but interesting opinion piece on the marketing and customer engagement that Fiat has used during the build up to, and following the launch of the New Fiat 500.
The official Fiat 500 website has been interesting to watch for quite some time during the build up to the new baby Fiat’s public release, especially for a person who has an interest in marketing, IT and cars. The emotive marketing messages Fiat have used, especially in Italy where the 500 has proved a smash hit already, have also provided an intriguing counter to the style and presentation of the oft compared new MINI when it was launched.
The focus of the piece is “Customer Engagement”, basically a technique used by an increasing number of companies, across a broad range of industries, whereby the customer is given a real sense of ownership, of involvement, and a closer relationship to the brand and/or product.
It’s relatively brief, so if you’re looking for an alternative angle on the Fiat 500 it’s worth a quick glance at least. You’ll find it on the Customer Think Blog.
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August 15th, 2007 at 12:03 am
Hi!
I wrote the Co-Creation of the New Fiat 500 post on Customer Think. If you found that interesting you might want to check out my latest post on CustomerThink entitled;
Co-Creation of a Hospital and the Customer Experience.
John