Comments on: Fiat 500 orders reach 57,000 http://nf500.com/2007/07/24/fiat-500-orders-reach-57000/ The Independent Site for the New Fiat 500 Tue, 6 Jan 2009 02:48:31 +0000 http://wordpress.org/?v=2.6.3 By: admin http://nf500.com/2007/07/24/fiat-500-orders-reach-57000/#comment-17 admin Wed, 25 Jul 2007 18:34:16 +0000 http://nf500.com/2007/07/24/fiat-500-orders-reach-57000/#comment-17 It really does depend how they want to treat the 500. They say they want it to be a premium small car, and premium and "discount" don't sit too well together, look at the MINI as a prime example of that. Also, a wait can be a good thing if you want to command a premium on "built to order cars". It really does depend how they want to treat the 500. They say they want it to be a premium small car, and premium and “discount” don’t sit too well together, look at the MINI as a prime example of that.

Also, a wait can be a good thing if you want to command a premium on “built to order cars”.

]]> By: kevinb http://nf500.com/2007/07/24/fiat-500-orders-reach-57000/#comment-16 kevinb Wed, 25 Jul 2007 13:40:08 +0000 http://nf500.com/2007/07/24/fiat-500-orders-reach-57000/#comment-16 Fiat have said in the past that they have factory facilities in Turkey to make 'extra' 500s if necessary, and you can be sure that Fiat will say they have exceeded their sales targets even if they have register the vehicles to themselves or sell them in bulk at a discount to car supermarkets/internet sellers/hire companies. Only 3 weeks after launch, and French/Italian dealers who couldn't be bothered to reply to my enquiry when I wanted to buy/import a LHD vehicle are now replying, offering to beat any other deal, a pack of freebies, in some cases they claim immediate delivery. Fiat have said they don't want to see them sold at a discount at their dealerships, but somehow 500s are already available via sites such as AUTO-IES at a small discount. Let's hope Fiat don't stamp that out altogether: if they can seel them at a discount on the continent so quickly after launch, maybe they will do something similar in the UK next year :) Fiat have said in the past that they have factory facilities in Turkey to make ‘extra’ 500s if necessary, and you can be sure that Fiat will say they have exceeded their sales targets even if they have register the vehicles to themselves or sell them in bulk at a discount to car supermarkets/internet sellers/hire companies.

Only 3 weeks after launch, and French/Italian dealers who couldn’t be bothered to reply to my enquiry when I wanted to buy/import a LHD vehicle are now replying, offering to beat any other deal, a pack of freebies, in some cases they claim immediate delivery.

Fiat have said they don’t want to see them sold at a discount at their dealerships, but somehow 500s are already available via sites such as AUTO-IES at a small discount.

Let’s hope Fiat don’t stamp that out altogether: if they can seel them at a discount on the continent so quickly after launch, maybe they will do something similar in the UK next year :)

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